A&B Vietnam Concludes Vietfood & Beverage 2025 with a Powerful Emotional Statement

As one of the standout participants at Vietfood & Beverage 2025, A&B Vietnam brought a fresh and impressive presence, both in design and in experience. The three-day exhibition became a journey of connection, brand promotion, and affirmation of our strong position in the international market.

A&B Vietnam’s Booth – “The Wave” That Stirred Up Vietfood & Beverage 2025

At this year’s largest international F&B exhibition in Vietnam, A&B Vietnam offered visitors a complete journey of “experience – connection – enjoyment.”

Inspired by our signature product – the bold yet refined Camel beer can – our booth design stood out among 1,400 exhibition booths. Every detail captured the refreshment and freedom that Camel embodies, drawing attention from afar.

At every event we participate in, customer experience is always our top priority, reflected in every activity and detail. Inside the booth, product displays were thoughtfully organized into two main areas – Energy Drink & Beer – with an eye-catching layout. This created a diverse “experience menu” catering to every taste.

Regarded as the largest in scale to date, the exhibition became a focal point of the F&B industry, bringing together over 1,000 domestic and international businesses and attracting 35,000 visitors. In just three days, A&B Vietnam’s booth welcomed tens of thousands of visitors and exchanges, opening up countless promising business opportunities and contributing to a “comprehensive connection ecosystem” for the F&B industry.

Beyond being a product showcase, A&B Vietnam’s booth was a lively “stopover” featuring check-in activities with gifts, the “Spin & Win” mini game, and, most importantly, the chance to taste our products firsthand. Visitors lined up eagerly to participate in the games and take home exciting prizes.

It was the combination of an impressive space, high-quality products, and engaging experiences that enabled A&B Vietnam to deliver a powerful “emotional statement,” becoming “the wave” that energized Vietfood & Beverage 2025.

Flavors from the Heart – A&B Vietnam Brings Vietnamese Fruits to the World

At Vietfood & Beverage 2025, A&B Vietnam presented a diverse product collection, each crafted with dedication and precision from ingredient selection to production.

From richly flavored beer cans, refreshing fruit juice bottles, and aromatic coffee cans to invigorating energy drinks and many unique flavors still in development – all are the result of high-quality Vietnamese agricultural products.

What makes us most proud is the positive feedback from thousands of visitors and international partners. Many did not hesitate to share their impressions right at the booth: “Very rich in flavor!”, “Aromatic and easy to drink”, “Not as bitter as many other beers, so younger consumers also enjoy it.” In particular, Camel beer stood out with its balanced taste and easy drinkability, appealing to both men and women, and becoming one of the most sought-after products at the booth.

More than simply introducing products, we wanted to tell a story – the story of our ambition to bring Vietnamese fruits and flavors to the world, connecting with friends across five continents. Every time a customer raises a glass and enjoys an A&B product, we believe it’s not only a taste experience but also a shared pride and love for Vietnamese products.

We extend our heartfelt thanks to all our customers, partners, and friends who visited, conversed, and connected with us for new opportunities. It is you who have made Vietfood & Beverage 2025 such a meaningful and successful event. We look forward to seeing you at upcoming events – with even more polished and professional presentations, new products, new experiences, and new stories with A&B Vietnam.

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