A&B Vietnam Makes a Multisensory Mark at THAIFEX 2025

Starting May 27, 2025, A&B Vietnam officially participates in THAIFEX—ANUGA ASIA 2025, Asia’s leading trade fair for the food and beverage industry. Our participation marks the impressive presence of Vietnamese businesses on the global map and affirms our strategic vision to export tropical-inspired beverage products worldwide.

With over three decades of growth and development, pioneering the mission of elevating Vietnamese agricultural products to the international stage, A&B Vietnam is honored to introduce a perse range of premium beverages rich in Vietnamese identity and flavor to valued partners and customers.

THAIFEX – ANUGA ASIA: The Premier F&B Playground of Asia

THAIFEX—ANUGA ASIA is Asia’s annual food and beverage (F&B) trade fair, jointly organized by the Thai Department of International Trade Promotion (DITP), the Ministry of Commerce of Thailand, the Thai Chamber of Commerce (TCC), and Koelnmesse. This year, the event will take place from May 27 to May 31, 2025, at the IMPACT Exhibition and Convention Center in Bangkok.

With the theme “Beyond Food Experience,” this continental-scale event gathers more than 3,000 businesses from over 40 countries and territories and tens of thousands of visitors. It is a platform for networking and knowledge exchange among businesses and retailers and a stage for creative inspiration and emerging trends in the F&B sector.

A&B Vietnam: A Multisensory Highlight at THAIFEX 2025

At THAIFEX 2025, A&B Vietnam once again reaffirms its position as a leading beverage producer and exporter in the region. It presents a modern image infused with the tropical spirit of Asia, the birthplace of our fresh ingredients and the endless inspiration behind our brand.

A Tropical Collection Full of Vietnamese Essence

Present at two booths – Hall 1 (TT291) and Hall 6 (I25) – A&B Vietnam proudly showcases a vibrant collection of high-quality beverages that reflect the essence and taste of Vietnam:

• Beer: From Lager and Ale to Non-alcoholic beers, A&B offers flexible, high-quality options with refined flavors tailored to the preferences of each export market.
• Energy Drinks: Fast-acting energy boosts with internationally inspired packaging designs and unique flavors, enhancing modern-day enjoyment.
• Fruit Juices: Tropical fruit treasures like mango, peach, strawberry, lychee, and passion fruit are carefully packed in every can to meet the rising trend of green and healthy living.

A special highlight of this exhibition is the introduction of Abest Yogurt Popping Boba, which features crunchy yogurt-flavored popping pearls with a juicy core and offers a novel and nutritious sensory experience.

Driven by continuous learning and trend adaptation, our R&D team has consistently delivered innovative ideas, proving A&B Vietnam’s structured and dedicated commitment to product research and development.

A Multisensory Experience Like No Other

Inspired by the spirit of “bringing Vietnamese agricultural products to the world,” A&B Vietnam’s booth impresses with striking design and a perse product portfolio that reflects global consumption trends, creating a vivid multisensory experience space.

Visitors can taste the flavors of nutritious tropical fruits like mango, peach, lychee, and passion fruit, smell the delightful aromas, hear the playful popping sounds of the boba pearls, and see the vibrant imagery of a tropical forest in summer come to life before their eyes. This unique multisensory journey is only available at A&B Vietnam – a brand that harmonizes creativity, quality, and a globally open spirit.

Beyond showcasing our flagship products, we also share our vision of sustainable development, connecting traditional values with modern technology. This is an invaluable opportunity for A&B to connect, collaborate, and assert the prestige of a Vietnamese brand on the global F&B stage.

Production and Export Strengths of A&B Vietnam

A&B Vietnam proudly stands as one of Vietnam’s most reputable producers and exporters, with outstanding advantages:

• A 70,000 m² factory with a fully automated, modern production line
• Products certified by ISO 22000, HACCP, and FDA (USA)
• Imported ingredients and purified water processed by RO technology
• Annual output of 210 million liters, canning capacity of over 22,000 cans/hour, and shipping of 1,000 containers/month
• Flexible packaging: 12-can or 24-can cartons. Private Label available upon request, along with OEM services and customizable flavors per market
• An experienced sales and export support team with successful exports to more than 70 countries

We warmly invite you to visit A&B Vietnam’s booth to explore, experience, and partner with us in our mission to bring Vietnamese agriculture to the world.

THAIFEX: ANUGA ASIA 2025 is not only a gathering of the latest trends in the global F&B industry but also a golden opportunity for A&B Vietnam to affirm the strength of the Vietnamese brand while continuing to learn, grow, and elevate ourselves in the journey forward.

We take pride in delivering innovative products rooted in tropical identity produced to the highest standards.

The trust and support of our valued partners are the driving forces that motivate us to keep striving to honor and enhance traditional Vietnamese values through every product and every milestone. Together, we aim to create lasting value for communities worldwide.